Marketing Design Dispatch
Join 17,000+ creatives receiving insider insights about brand and marketing design – featuring landing page and rebrand breakdowns, useful career content, and a behind-the-scenes look at running a Brand Studio team in tech.
Behind-the-scenes of burnout recovery
Issue #121 Hi Reader, Long time, no newsletter from me. It's been a few months of ups and downs and I've got some honest updates for you in today's issue: What's been going well, and what hasn't been going well with my burnout recovery Filling you in on a side project venture that TOTALLY flopped Let's just get right into it, shall we? Burnout recovery: What's going well and what's not Back in February I uploaded a video sharing that I was going through a period of burnout and had paused my...
What career goals have you set?
Issue #120 I'm curious, Reader: have you got any career goals you're hoping to achieve this year? In this issue I'm reflecting on setting and achieving career goals, announcing my first ever in-person workshop event, sharing a video about burnout and an interesting behind-the-scenes of a Figma feature release motion graphic. Let's jump in! Setting & achieving career goals I'm in a period of growth right now as I tackle a large new-to-me project at work which is setting me up to achieve one of...
I burnt out
Issue #11 Hey Reader, I know it's been a while since I last sent out an issue of this newsletter. Here's the thing: 44% of tech workers experience burnout in their career. And last year, I finally accepted that it had gotten me too. In this issue I want to tell you what the signs were for me, and what I've been doing to try to recover from burnout without quitting my job. Burnout The build up With hindsight, I can see that I was in a period of burnout long before I finally accepted it. I...
How well do you understand marketing strategy?
Issue #118 Well I mean, the question is in the subject line. How well do you understand marketing strategy Reader? In this issue I'm sharing some thoughts on how much attention we should pay to this as brand and marketing designers (as well as a great resource you could use to get a little closer to it!) I'm also sharing a link to a slightly over-sharing video where I reveal exactly what earned in the last 12 months, and the results of a poll I ran in the last issue... let's go! Building your...
I'm a little out of my depth on this task...
Issue #117 How often do you tackle a project that's out of your comfort zone, Reader? Last week I started tackling a project I don't have much experience in: Creating a messaging guide. In this issue I'm sharing: How I'm approaching this messaging project from a brand perspective A real look at how it went the first time I tried Figma's variables feature A podcast episode for you to listen to this week A poll about meetings... Let's jump in! Creating a messaging guide When I became Creative...
Would you live with your workmates for a week?
Issue #116 Would you live with your workmates for a week, Reader? I've just returned from a week in France for the ConvertKit team retreat, where more than 60 members of our remote team flew in to spend time together. If you're curious to know what goes on during an event like that, read on – in this issue I'm sharing: A lowdown on the ConvertKit team retreat & what value I got from it A book recommendation to inspire & motivate you The replay of my Crafting a Personal Brand workshop The...
Making website improvements when you don't have time for a full redesign
Issue #115 Do you know the feeling, Reader, of knowing you need to make improvements to a site you're working on but not having time to go through the process for a redesign? Cos, same. In this issue I want to share a few small updates we've made to the ConvertKit marketing site recently to help towards business goals without having to stop and redesign the whole thing. Maybe it'll spark some ideas for you of small things that could have an impact! I'm also sharing: A last chance to get...
Breaking down the design decisions of a sales landing page
Issue #114 Hey Reader, As you read this I'm currently in the worlds northernmost settlement, Longyearbyen, on the islands of Svalbard! It's so far north!! I had a lot of work to wrap up before I left, though and in this issue I'm sharing a few things I've been focussed on recently: Designing and launching the landing page for my workshop Performance reviews Rethinking the meeting structure we use as a Brand Studio team Let me tell you about them! Breaking down the design decisions I made for...
Are you underutilising your skills as a designer?
Issue #113 I have a question for you, Reader: how would you feel if this newsletter switched from weekly to a fortnightly (every other week) cadence? I'd be totally fine with that I'd be a bit disappointed No preference Let me know by clicking on the option above that best fits your answer. I've been struggling to fit in writing time for my book about marketing design recently, and I think redirecting some of the time I spend writing this newsletter to the book project would be beneficial....
Getting out of a design system funk
Issue #112 Oh hey there, Reader. You might notice this issue has some visual updates! I've created a new template using the new email designer that the wonderful product & engineering folks at ConvertKit have been working on for a while. We've also launched a marketplace where you'll find a bunch of templates designed by creators that you can use for your emails (including one designed by yours truly!) Check it out here if you're a fellow designer/newsletter writer :) In this weeks issue I'm...
Join 17,000+ creatives receiving insider insights about brand and marketing design – featuring landing page and rebrand breakdowns, useful career content, and a behind-the-scenes look at running a Brand Studio team in tech.