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Charli Marie

Featured Post

Why you SHOULDN’T focus on data

Hey Reader, Today I have a few follow-up thoughts from issue 82 where I wrote about outcomes vs output and why it’s important for us as designers to understand the impact our work is having. In making this mindset shift, it could be easy to start to focus TOO much on the metrics we’re moving...
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2 days ago • 3 min read
Issue 84
Issue 83

Are you using FigJam in your process yet?

Hey Reader, Have I mentioned lately how much I love Figma’s virtual whiteboard tool, FigJam? As a Creative Director, I honestly think I might spend more time in FigJam than in the Figma design tool itself. I use it any chance I can get! For solo brainstorming, team activities, annual planning,...
9 days ago • 3 min read
Issue 82

The design buzz words you actually SHOULD pay attention to

Hey Reader, I’m putting my manager hat on today to help you understand why the difference between outcomes and output can help you reach the next level in your career. And if you’ve already got clarity about this mindset shift yourself, then perhaps my explanation will help you pass the...
16 days ago • 3 min read
Issue 81

Do you already have these systems in place?

Hey Reader, It's annual planning season and I've been spending the past month or so thinking about the strategy for the ConvertKit Brand Studio team in 2023. Today I want to share with you some of the systems we're going to be building to increase the efficiency and consistency of our output....
22 days ago • 4 min read

Have you ever been in this sh*tty situation?

Hi Reader, I’ve been working on my book about marketing design this week, and I have something I’d like to run by you! There’s a chapter where I’m describing sh*tty situations that marketing designers can find themselves in and I’d like your input on if they’re relatable to you or not. Read on to...
30 days ago • 4 min read

No but really, is AI going to take over our jobs?

Hi Reader, Today I want to share some thoughts that I’ve been mulling over for a while on AI and its role in the design process. I would love to hear your take on this slowly-becoming-commonplace technology and how you think it will change the nature of the work we do day to day in the future....
about 1 month ago • 4 min read
Issue 78

The jaw-dropping story behind Zapier’s rebrand

This isn't clickbait, Reader, Back in Issue 65 I broke down Zapier’s fresh new visual identity, but I had no idea about the real story of the journey the team went on to create it. The RE-rebrand of Zapier Shortly after publishing that issue of the Dispatch I got on a call with Zapier’s Creative...
about 1 month ago • 3 min read
Issue 77

Are you to blame? (let’s be honest with ourselves)

Hey Reader, If you’re in a situation right now where you’re not entirely happy with your work or your career growth, I’ve got a tough question for you today… How are you complicit in creating the conditions you say you don’t want? This question was a journaling prompt shared with the ConvertKit...
about 2 months ago • 3 min read
Issue 76

How long should you stick it out in a job?

Have you ever felt stuck in a role, Reader? A dilemma people often come to me with in mentoring sessions is whether or not they should stay at their current job or move on to something new. Usually they feel frustrated in their current role, either because they don’t enjoy the work they’re doing,...
about 2 months ago • 5 min read

The mindset mistake that brand designers can easily make

Hi Reader, You heard that the new season of Inside Marketing Design has started right? Well today I want to share a little realisation about mindset that my interview with Pitch co-founder and brand designer Jan Martin sparked for me. I’m also sharing the results from last weeks poll where I...
2 months ago • 4 min read