Marketing Design Dispatch

Hi Reader, I’m writing this from the countryside near Barcelona, where the Kit team is halfway through Create Week - our second company hackathon. I’m leading a project I’ve been wanting to build for about 5 years: a proper demo account for Kit that’s filled with real-feeling content and data. You know how when you’re trying to show someone how a product works, but the account is full of empty states or placeholder text like this? very sad and empty Not ideal. So our sales team is often stuck...

Hey Reader, Ngl, I'm questioning if it's a good idea to send this email. But I've committed to sharing something I'm learning or thinking about in my role as Creative Director each week, and what's been on my mind this week is accountability and ownership – or rather, a lack of it. Sometimes when a designer is asked about how their work performed, they'll give a response like: "I wasn't given the results." or "Nobody shared the metrics with me, so I don't know how it performed." This pattern...

Have you ever had a team member reach out to you after a team meeting to compliment you on the way you answered a question? Well, Reader, that happened to me last week! We were in an all-team meeting discussing some changes we're making to the team, including new roles we're hiring for. One team member asked why we were hiring a motion designer full-time onto the Brand Studio team rather than using a contractor. I answered the question, and after the meeting something interesting happened—I...

I have a little story to tell you, Reader. Last week I was at Craft + Commerce, Kit's annual conference for creators in Boise, Idaho. With Anne-Laure Le Cunff & her fantastic book, Tiny Experiments With author & coach John Meese at the neon-themed closing party I met so many of our customers there and they're such wonderful people. But what really struck me about our conversations was how we kept skipping right past the surface level after introductions and immediately diving deep –...

Well hello there, Reader. I know it's already mid-January, but for me it feels like the new year is just starting – I've been in New Zealand for the past three weeks, spending time with my family totally unplugged from work. Check out the views from one hike we did 😍 Duder Regional Park Anyway, I'm getting a bit of a late start to the whole "new year, new me" thing now that I'm home. I've always loved a new year. Just like I honestly love a Monday – there's this 'fresh start' vibe to it that...