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Marketing Design Dispatch

The financial cost of burnout (real numbers) 📉


Well Reader, it's that time of year where I pull together the numbers from my various income streams and share them with you.

This is my seventh year of writing an annual income report, but it’s the first time that I’m reporting an overall decrease in income from the previous year.

In fact, when it comes to my side business this year I’m reporting the lowest level of revenue since I first started writing these reports.

Yikes.

What you’ll see in these numbers is the financial cost of burnout. The cost of me taking a break from creating regular content, offering mentoring services, or creating new products for the better part of a year. Honestly, at this point my business is running on fumes.

Here's an overview:

Or let me talk you through the numbers in the video below:

video preview

It’s vulnerable to share real numbers around income, but when things are going well there’s also been an element of pride for me in the knowledge that sharing which choices have paid off for my business could help others pick some new income streams to explore for themselves.

Writing a report this year — when things haven’t been going so well — has been a real test of my commitment to transparency. It feels extra vulnerable to share all the ways in which my business was not sustainable, but I hope that in doing so I can help others avoid some of my mistakes.

I hope you find value (or at least find it interesting!) reading my 2024 income report.

I'd love to know what stood out to you as you look over the numbers. So reply and share your thoughts!

Have a good week,

Charli

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