Hey Reader,

At Figma's Config conference last week they announced some cool new features, the most exciting of which (to me) is FigJam: a collaborative whiteboarding tool.

With a new tool, comes a new marketing website! So this week let's take a look at the marketing site for FigJam.

​Marketing site breakdown - FigJam​

In the header section we see a clear heading with keywords highlighted, but what we're also seeing is some of the FigJam UI: the dotted background, the cursor comments, and your cursor even becomes the marker tool! The heading is animated and interactive (I drew that heart in the image above) so you start to get a feel for the UX of the tool.

Next on the page is something that honestly I thought was just an image at first. Seeing the boxes on the canvas my eye completely passed over the play button, thinking it was just part of the image. I think a "watch the demo" CTA here (it could even be written on the canvas with an arrow pointing to the play button!) would make the video more obvious and get more people watching it. Seeing this product in action makes you immediately want to try it, and it's a great succinct demo video.

Then we see a little more details on the features and benefits of FigJam. I love the hierarchy the team have created with the text here, and I love the video that autoplays beside the text even more. It clearly demonstrates exactly what the text is talking about and gives a glimpse of the UX/UI without having to show the whole interface. A great example of both showing AND telling the visitor why your product will solve their problem.

​Almost every image on the page is animated to show you the product in action (I tried to make some gifs for you, but they were too big to include in this email, so you'll have to check it out for yourself) and the scribble on the heading here is another nice touch for showing an element of the UX.

​This section gives you access to templates, but it also serves to explain some use cases for FigJam so you can start to imagine how you'd fit it in to your workflow: even if you decide you'd rather start with a blank canvas.

​There's a "Try FigJam" CTA that follows you down the page, and the CTA section includes hand drawn arrows and a simple form. I admire that they give you a heads up of what the pricing will be once it's out of Beta. I filled out the form myself to try it before getting the "there's already an account with this email" error message and realised FigJam was just available in my Figma account. I'd definitely recommend the team add messaging aimed at current Figma users to this section, because they're likely the core audience who will be looking at this landing page right now.

​I think there's a missed opportunity on this page to lean in to how the tool has been designed so that non-designers will find it intuitive too. There's this little callout in one of the sections, but personally I think it's quite a selling point (especially for teams and organizations: Figma's main moneymaking audiences). In time as more teams adopt the tool it would be great to see them add testimonials to the page from different roles showing how product managers, marketing teams and engineers are using FigJam too. That would give teams the confidence that you don't need design-tool know-how to use it.

Overall the page makes really good use of the UI to showcase the features and benefits, and has some fun brand moments through the colorful backgrounds and text highlighting.

What do you think of the page? And will you be trying FigJam out?

​

---

​
Running a brainstorm session with my team

​

In my latest vlog I show you how I was using Miro to run a brainstorming session with my Brand team. I'm excited to use FigJam for the next one, but I hope you find it interesting to see the questions I posed the team and how we ran the session. (Plus, you get to meet my cats!)

​

---

​

Hope you enjoyed this marketing site breakdown! I love looking at what’s working (and what isn’t) on a marketing site so if there’s one you’d recommend I take a look at for a future issue of the Dispatch, hit reply and let me know!

Have a good week and happy designing,

Charli